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Essentials of Entrepreneurship and Small Business Management (5th Edition) By Thomas W Zimmerer, Norman M. Scarborough, Doug Wilson

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Amazon Sales Rank: #379361 in Books
Published on: 2007-02-12
Original language: English
Number of items: 1
Dimensions: 10.84" h x 1.05" w x 8.38" l, 3.28 pounds
Binding: Paperback
744 pages

From the Back Cover A streamlined version of the authors' best-selling EFFECTIVE SMALL BUSINESS MANAGEMENT 5/E, this 15- chapter self-contained book offers complete coverage of the essential topics in small business management and entrepreneurship. The book offers an abundance of real-world examples, and practical hands-on exercises and activities. It also provides a no-nonsense real-world approach that follows the logical process and critical issues of creating, launching, and managing a successful small business. For anyone interested in Small Business Management and Entrepreneurship.

The twenty-first century has dawned with entrepreneurship as a major force shaping the global economy. The future growth of this economy lies in the hands of men and women committed to achieving success through innovative customer-focused new products and services. At the heart of this global movement are entrepreneurs who demonstrate their willingness to assume the risks associated with creating new business ventures. Those who possess the spirit of entrepreneurial leadership haVL1' led, and will continue to lead, the economic revolution that has proved repeatedly to raise the standard of living for people everywhere. We hope that you will join this economic revolution to bring about lasting, positive changes in your own community and around the world.

This fourth edition of Essentials of Entrepreneurship and Small Business Management introduces you to the processes of new venture creation and the critical knowledge you need to manage your business once it is formed. We,hope that you will follow your dream of becoming a successful entrepreneur with the help of this textbook and your instructor.

Text Features

Sections 2, 3, and 4 focus on "Building a Business Plan," and Section 5 covers "Putting the Business Plan to Work."
Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," explains the creative process entrepreneurs use to generate business ideas and to recognize entrepreneurial opportunities. Students learn to think like entrepreneurs.
Chapter 7, "E-Commerce and the Entrepreneur," serves as a practical guide to using the Web to conduct business in the twenty-first century.
The You Be the Consultant feature challenges students to apply what they've learned. Each chapter contains at least two of these boxed illustrations based on actual companies that pose a problem situation and include questions to focus attention on key issues and to launch lively class discussions. Featured companies include Tommy Bahama, JetBlue Airlines, NFL Films, and many others.
Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
New, attractive layout includes in-margin glossary and learning objectives.
Business Plan Pro, the best-selling business planning software package from Palo Alto Software, is a valuable tool that helps students build winning business plans for their entrepreneurial ideas. The end-of-chapter Business Plan Pro exercises enable students to apply the knowledge they've gained from reading the chapter to using Business Plan Pro. A brief user guide is available in the instructor's manual.
The Business Disc is a sophisticated experiential learning simulation, which leads students through the steps of planning and managing a small business. Using video vignettes, students interact with scores of real people as they build and operate any kind of business: service, retail or manufacturing. The end-of-chapter Business Disc exercises enable students to link the chapter content to The Business Disc experience.

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